Loud, is the fifth studio album by Rihanna. This girl doesn't need an introduction: this album alone has produced two number one singles in the US (Only Girl (In The World) and What's my name?)!
Loud has been recorded in a rather short amount of time. Rihanna's team ended the 'Rated R' era rather quick which was a wise decision because 'Rated R' wasn't giving Rihanna the commercial succes she needed. I personally think 'Rated R' was a solid album but the whole image Riri had been building up during that era wasn't really working for her.
So how did Rihanna's management have to boost her career?
With a brand new album full of upbeat, and happy songs of course! During the summer, a writingcamp has been organised with some of the best writers out there writing those jams Rihanna needed to keep her career alive!
So did it work?
Yes it did. Loud, is a good pop album which keeps you entertained from beginning to end. It contains some really good, and single worthy, tracks like: 'S&M' and 'Cheers (Drink To That)' and of course the two hits 'Only Girl (In The World)' and 'What's My Name?'
But is it her best work yet?
I honestly don't think so. The album contains some great songs, but it doesn't flow very well. It looks like a collection of randomn good songs rather than an album which has one direction or influence to it.
Another letdown is the fact that Rihanna herself doesn't have writing credits for a single song on the album. The songs on the album are good, but they miss the influence of the artist singing them. This is why I personally like 'Rated R' better. It might have been a big shift compared to her previous work, but you could feel that she had creative control and was passionate about the album. 'Loud' unfortunately doesn't give the listeners this feeling.
Solid pop album with stand out songs!
6,5 out of 10
Arvid
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