I think it's important for artists to keep re-inventing themselves with their new work. They should mix it up a little and surprise the audience with something we haven't seen yet.
This new album from The Black Eyed peas failed miserably to do so. There is nothing we haven't seen yet on this album. The switch they made with their previous album (The End) brought them an incedibly succesful era, and it seems like they thought sticking to this style would give them the same amount of succes again.
Seems like that ain't working out for them though. When you compare The End to The Beginning you must admit that the newest one can't compete with its precursor. There is zero creativity to be found back on this album. 6 of the songs are samples, and seeing as those are the best songs on the album it says a lot about their own created melodies.
Another thing I didn't like about it is the small role Fergie plays on the album! She is no longer the 'head' of the Black Eyed Peas but just sometimes gets to sing (although it's 90% computer) a few lines on a song. This new album seems to be created around Will.i.am and doesn't have a lot of room left for Fergie.
Most annoying did I find the production of this album. After listening to the album I had a headache and my ears were soozing. Not joking.
As a whole I'd give this album a 4 out of 10. It has zero meaning to it, isn't creative, but if you're partying and having a good time it'll still do the trick!
Arvid
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